Available now: EFS 7.0 with enhanced community, quality and performance
The newest release of Enterprise Feedback Suite (EFS 7.0) enables researchers to turn research panels into communities, and includes enhanced performance, engagement and quality features. This new version will enable organizations to gain greater insight into customers, employees and partners, to drive new product innovation and extend loyalty, revenue and reach.
Please see the EFS product pages for what’s new
Click here for the full press release
Globalpark announces solid growth in first quarter as companies invest in real-time insight
New York / London, May 18th 2009: Globalpark announced strong performance for the first quarter of 2009, with revenue just under $3.5 million (just over €2.5 million). The company achieved solid growth across its global operations, and reported a tripling of revenue in North America compared with the same period last year.
Half of marketing leaders plans to tap into consumer communities to guide new product development and design
Faced with layoffs, budget cuts, and a focus on near-term results, marketers are shifting budgets away from traditional to more social and interactive channels, according to a new report from Forrester Research. “This shift in media consumption demands a fresh approach to activities like media planning, ad creation, and measurement,” said Forrester analyst and report author Lisa Bradner.
Read the whole story on the MediaPostPublications.com website
Globalpark is one of the fastest growing software development companies in Europe
Globalpark GmbH is ranked in the Deloitte Technology Fast 500 EMEA, a list of the fastest-growing technology companies in Europe. The rankings are based on cumulated sales growth (in percent) over the last five years – 2002 to 2006. In this period, Globalpark recorded growth of 282 % and achieved a compound annual growth rate of just under 40 %.
Read more here.
Globalpark is lead sponsor of August 13th BlogWell: How big brands use social media
August 13, 2009 in Minneapolis, MN: Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You’ll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal. Its your chance to ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your social media programs.
Globalpark and General Mills reveal how research communities can go viral
Globalpark and General Mills will take the stage at IIR’s The Market Research Event, October 18-21 in Las Vegas, to talk about taking research panel communities from advisory to advocacy.
For details: http://www.iirusa.com/research/symposia-four.xml
Forrester Research report (a $750 value!) and recorded webinar: Maximizing Consumer Insights
Get a free copy of the research report, and hear Forrester’s recommended steps for market researchers to maximize consumer insights in the down economy.
For Nintendo, gamers matter
Nintendo uses the Globalpark platform as part of its relationship marketing strategy, to gain insights that drive customer loyalty and increase campaign effectiveness. Nearly 4 million customers across Europe were brought into a research panel community, leveraging Nintendo’s existing gamer website and integrating with CRM system data. The result? A cost-effective way to stay on top of customer actions and attitudes, for better products, services and strategies.
To Warner Music, music fans (from preschoolers to pensioners) matter
For Warner Music Group, the mantra Know Thy Customer extends from preschool pupils right up to pensioners. So they used Globalpark to bring more than 10,000 of these diverse customers together to share opinions and report behavior. To date, these customers have helped Warner Music evaluate songs, videos and CD covers before publication and analyze effectiveness of advertisements and retail outlets.
Learn more about how market research at Warner Music is conducted with EFS Panel.
To Daimler AG, employees, customers and quality matter
Daimler AG relies on Globalpark to gain insights to better manage the quality and design of its vehicles. They take a systematic approach to gathering vehicle information from employees as customers and thereby have an early indicator for any performance issues. The result? product and process innovation, and improved reputation (and revenue!) in the market.
To IDG, readers matter
IDG Business Media uses Globalpark’s Enterprise Feedback Suite to capture customer satisfaction information and gauge effectiveness of pending advertising campaigns. The results are then used by the company to continually optimize its publications in response to market demands, and drive programs that increase customer loyalty and reach.
Learn how market research at IDG uses EFS Survey to optimize its publications.