Online surveys

Ten years ago, online surveys made an unprecedented entry into market and opinion research. Today they are the most commonly used survey forms. The reasons for this development are easy to determine: online surveys allow data to be collected quickly and in a comparatively cost-effective manner.

Web-based survey solutions are now used in a variety of areas. They provide a means of evaluation and orientation whenever answers to business-critical questions are needed. Apart from market research, online surveys also help marketing, human resources and customer relationship management gain valuable insights.

As the number of potential applications for survey software grows, customer expectations of online feedback solutions are rising too. Untrained users want customized, easy-to-use software solutions with quick and easy orientation.

Process automation, synergies in the usage of different databases and flexible design and editing options within the software solution also ensure a professional approach. In this context, automatic interfacing between online feedback software and external IT systems is becoming more and more relevant. Furthermore, the possibility to analyze results data at an early stage in the software and to prepare it in a presentable way is increasingly important today.

EFS Survey is a web-based software solution precisely designed to meet such requirements. Its range of services extends beyond simply generating and publishing web-based questionnaires. On the contrary, EFS Survey is efficient project management software for online feedback processes to handle survey projects of all degrees of complexity swiftly and efficiently.

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Online panels

Online panels are increasingly being used in commercial market research and can provide valuable information in a variety of business sectors. As the possibilities for using panel software grow, customer expectations are rising.

Untrained users want customized, intuitive software solutions with quick and easy orientation. Professional users also expect a wide range of functions and diversity of approach. Both user groups want the software to be fast and efficient and to increase productivity.

EFS Panel is designed to meet precisely such requirements. Globalpark customers now use the software to operate several hundred professional online panels of all sizes, from expert panels with a few hundred participants through to customer communities with more than a million panelists.

EFS Panel contains all the functions necessary for panel operation, including a powerful panelist management system, extensive functions for setting up and configuring online surveys and a panel website with a content management system.

The range and depth of the software, in tandem with the compactness with which it integrates all processes critical for success into its management system, set the standard in the market for online feedback software.

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