Online panels – new routes to valuable information

Online panels are increasingly being used in commercial market research and can provide valuable information for a variety of business sectors. As the number of potential applications for panel software grows, customer expectations are rising too. Untrained users want customized, intuitive software solutions with quick and easy orientation. However, professional users also expect a wide range of functions and diversity of methods. Both user groups want the software to be fast and efficient and to enable high productivity.

What’s more, greater emphasis is being placed on the project management functions of such solutions. Rights and role management for teams and filing systems are required to streamline teamwork. Automation of recurring work processes and flexible survey configuration and editing options also ensure a professional approach. In this context, application programming interfaces (APIs) between online panel software and other IT systems are becoming increasingly important.

At the same time, measures which ensure panel quality are becoming ever more relevant. The software must provide transparent management of panel composition, monitoring of panelists, survey participation and incentives. Finally, it is important that the software can integrate all panelist management, incentives, survey and other communication functions closely with one another, thereby increasing efficiency and productivity.

EFS Panel is designed to meet precisely such requirements. Globalpark customers now use the software to operate several hundred professional online panels of all sizes, from expert panels with a few hundred participants through to customer communities with more than a million panelists. EFS Panel contains all the functions necessary for panel operation, including a powerful panelist management system, extensive functions for setting up and configuring online surveys and a panel website content management system. The range and depth of the software, in tandem with the compactness with which it integrates all processes critical for success into its management system, set the standard in the market for online feedback software.