Business Solutions
CAMPAIGN EFFECTIVENESS
Run More Profitable Campaigns
Case examples
- Technology media giant IDG optimizes advertisement performance up to 39%
- Conde Nast runs rapid cover tests with newsworthy results
- Sony Music listens to music fans to assess emerging artists
Communicating the right message, to the right audience, at the right time, through the right channel makes for great business. It is a common application area for feedback technology for our media clients, agencies and for any organization looking to optimize conversion rates.
Ad/Copy testing: Apply an iterative process to continually improve ads and/or marketing copy, by audience across digital and print properties
Rapid cover tests: Quickly determine cover or package designs that will be more effective for specific locations
Why Globalpark?
- A significant percentage of our client base apply our software to ad testing, rapid cover tests, and iterative campaign optimization. Gartner recognized this in one of their CRM reports
- We’re pioneers – starting in 1999 with a 35,000-member online advisory panel for collaborative product design with our longest-standing customer, Daimler
- We’re open to the latest and greatest: our platform easily links to third party research, emerging technologies, and business operations systems so you leverage existing assets to realize optimal returns on investment
- We’ve launched hundreds of online customer feedback communities with everything from 20 to 2 million participants
- We’re passionate about customer-service and committed to your success. See what our customers have to say!
Related Business Application Areas