Business Solutions
CUSTOMER INSIGHTS
Engage Customers for Insights and Inspiration
Case examples
- Energy products manufacturer Viessmann collaborates with customers to innovate products, build loyalty
- Nintendo engages customers within their preferred environments to drive loyalty
- Technology media giant IDG optimizes advertisement performance up to 39%
Customers are no longer passive consumers. They are vocal about what they like and dislike – and more engaged across the product lifecycle than ever: from co-creation and communication critiques, to ratings and reviews.
Building a proprietary online community of both advisors and advocates can help organizations harness such involvement to business benefit. Essentially, it creates a direct channel to consumers for on-demand insights that can be applied to improve individual interactions as well as corporate strategy:
- Make better products
- Make customers happy
- Run more profitable campaigns
- Extend word of mouth marketing
- Ensure service quality
…and more!
Why Globalpark?
Customer Feedback Community
Achieve measurable business benefits from customer experiences and opinions.
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- We’ve done hundreds of online customer feedback communities with everything from 20 to 2 million participants
- We’re pioneers: it all started in 1999 with a 35,000-member online advisory panel for collaboratative product design with our longest-standing customer, Daimler
- We’re open to the latest and greatest: our platform easily links to third party research, emerging technologies, and business operations systems so you leverage existing assets to realize optimal returns on investment
- We’re passionate about customer-service and committed to your success. See what our customers have to say!