WORD-OF-MOUTH-MARKETING

Extend Word Of Mouth Marketing

Advertising generates awareness; word of mouth generates trust. The power shift to the consumer is significant: prospects trust customer ratings 80% more than brand claims. And the final decision to try a new product is very often based on a personal recommendation or internet review. So it’s no surprise that marketers all over the world are looking for solutions how to leverage so-called “influencers” and “opinion leaders.”


Globalpark’s solution builds on a special set of research and communication technology so you can (1) identify influencers in your customer base or the blogosphere, (2) engage them with “inside access” and incentive programs, and (3) fuel their intrinsic motivation to communicate in favor of your brand and products. Most often this is best accomplished at scale through online networks, but for the biggest impact the same community and research management platform can be used to manage consumer-hosted in-home parties – bringing in-person activities back to the mix, but scaled through technology.


The only rule: allow opinions to be freely expressed – do not prescribe them. Listen. Learn. Participate.

Why Globalpark?

• No other provider offers a single platform to measure, engage and empower consumers to become self-led brand ambassadors

• We’ve launched hundreds of online customer feedback communities with everything from 20 to 2 million participants

• The same online community platform can be seamlessly applied to manage in-person events — modern-day tupperware parties scaled through technology, for immersive brand experiences

• We’re pioneers – starting in 1999 with a 35,000-member online advisory panel for collaboratative product design with our longest-standing customer, Daimler

• We’re open to the latest and greatest: our platform easily links to third party research, emerging technologies, and business operations systems so you leverage existing assets to realize optimal returns on investment

• We’re passionate about customer-service and committed to your success. See what our customers have to say!

Related Business Application Areas

• Customer Feedback Communities
• Product Innovation
• Campaign Effectiveness
• Customer Loyalty
• Quality Control