Forrester EFM Wave
QuestBack is a Finalist for the 2011 Red Herring 100 Global Award
QuestBack – the European industry leader in Enterprise Feedback Management (EFM)- has announced its selection as a candidate for Red Herring’s 2011 Top 100 Global award. This is a prestigious recognition honoring the year’s most outstanding private technology companies and entrepreneurs from across the globe.
The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from over 1000 companies from over 40 nations.
The CRM Best Practice Award 2011 goes to Bosch Power Tools
Bosch Power Tools, Bosch’s professional electronic tools division, is this year’s winner of the CRM Best Practice Award in the category “Sonderpreis Social CRM Pioneer”. The prize is awarded annually to successful projects in the area of customer relationship management at the CRM Expo. In Bosch Power Tools’ case, it is its exemplary communication with over 8,500 of its Facebook community fans.
Globalpark, a QuestBack Company, is Recognized as a Leader in Enterprise Feedback Management
New York / Köln, 29 September 2011
Independent research firm, Forrester Research Inc., has recognized Globalpark, a QuestBack company, as a leader in the enterprise feedback management market.
In the report released September 27, 2011, “The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011”, the firm evaluated the strengths and weaknesses of five (5) market-insights platform providers across seventy-six (76) criteria that span current offering, strategy, and market presence. The results put Globalpark, a QuestBack company, as a Leader that “truly shines with its strategy and vision for the future of EFM and its forward-thinking approach to developing unique EFM solutions.”
Globalpark, a QuestBack Company, to partner with Merlien Institute and GreenBook for future Mobile Research Conference events
London, 18 October 2011: The annual Mobile Research Conference, hosted by Globalpark, a QuestBack company, since 2009, is partnering with the Merlien Institute and GreenBook for future events. The annual London Mobile Research Conference will now be called Market Research in the Mobile World® Europe, and the next will be held 18-19 April 2012 in Amsterdam.
MediaCom adopts Globalpark to ‘dig deep’ into consumers’ hearts and minds
7 June 2011: Globalpark, a leading provider of panel community and survey software, has become the preferred feedback management platform for media agency MediaCom. By using Globalpark technology, MediaCom is able to offer its clients a real depth of understanding into consumer attitudes.
QuestBack merges with Social CRM leader, Globalpark
QuestBack AS, the European industry leader in Enterprise Feedback Management (EFM), announced that it has acquired and will merge with Globalpark AG, one of the leading vendors within Social CRM (SCRM).
Ivar Kroghrud, QuestBack CEO, says, “We are very excited to welcome Globalpark to the QuestBack Group. The company’s presence in important geographical markets, as well as their industry-renowned team will significantly benefit QuestBack’s presence and positioning. A key goal is to develop our social media and Social CRM offerings. Globalpark helps us to achieve this. They also give us the powerful platform we need to go after the very high end of the market, and gives us a real competitive edge for the important US market”.
On-Demand Webinar: Modernizing Market Research
Opportunities for Insights Professionals to Drive Innovation, Create Value
Learn how leading companies are already evolving their businesses to better engage, understand and activate consumers in an increasingly connected and social world – turning what might appear to be chaos into a structured, measurable environment that yields great insights that can improve customer relationships, products and marketing reach.
Market Research in the Mobile World 2012
18 & 19 April, Dorint Hotel Amsterdam-Airport, Netherlands
The annual Mobile Research Conference, hosted by Globalpark, a QuestBack company, is partnering with the Merlien Institute and GreenBook for future events and will now be called Market Research in the Mobile World® Europe.
The conference is expected to be an exciting and invigorating programme comprising of presentations from distinguished experts and important and wide-ranging contributions on the state-of-the-art of mobile marketing research. Registered participants will have the opportunity to attend all presentations, networking sessions, workshops and visit the exhibition stands.
Free Webinar Training Sessions!
Starting January 2011 Globalpark hosted a series of how-to webinars, coaching users in how to best utilise EFS tools for panel and research activities.
The webinars took place every other Thursday and they were designed for all users, whether novice or expert, looking to expand their knowledge and skills using Globalpark’s EFS software.
Please click the link below to view the list of dates and topics.
Employee Engagement Summit 2012:
Tuesday, 6th March 2012 – CCT Venues – Canary Wharf, London
Carolin Braulik, Senior Project Manager at Globalpark (a QuestBack company) will be presenting at the Employee Engagement Summit. We will hear Carolin speaking on the topic “Engagement Anywhere – the Holistic Engagement Infrastructure”
Video: New Ways to Engage & Activate Facebook Fans
Does your social media insights strategy go beyond listening? Instead of passively monitoring digital behavior and projected sentiment, best practices show that acting on what you hear – at both aggregate and individual levels – leads to better outcomes. Once thought impossible, this can now be practiced within online social networks in a structured way.
Watch the video to learn about proven ways to interact with Facebook fans to both understand and activate consumers – in just six steps. A must-see for brand marketing and insights teams alike!
For Nintendo, gamers matter
Nintendo uses the Globalpark platform as part of its relationship marketing strategy, to gain insights that drive customer loyalty and increase campaign effectiveness. Nearly 4 million customers across Europe were brought into a research panel community, leveraging Nintendo’s existing gamer website and integrating with CRM system data. The result? A cost-effective way to stay on top of customer actions and attitudes, for better products, services and strategies.
To Warner Music, music fans (from preschoolers to pensioners) matter
For Warner Music Group, the mantra Know Thy Customer extends from preschool pupils right up to pensioners. So they used Globalpark to bring more than 10,000 of these diverse customers together to share opinions and report behavior. To date, these customers have helped Warner Music evaluate songs, videos and CD covers before publication and analyze effectiveness of advertisements and retail outlets.
Learn more about how market research at Warner Music is conducted with EFS Panel.
To Daimler AG, employees, customers and quality matter
Daimler AG relies on Globalpark to gain insights to better manage the quality and design of its vehicles. They take a systematic approach to gathering vehicle information from employees as customers and thereby have an early indicator for any performance issues. The result? product and process innovation, and improved reputation (and revenue!) in the market.
To IDG, readers matter
IDG Business Media uses Globalpark’s Enterprise Feedback Suite to capture customer satisfaction information and gauge effectiveness of pending advertising campaigns. The results are then used by the company to continually optimize its publications in response to market demands, and drive programs that increase customer loyalty and reach.
Learn how market research at IDG uses EFS Survey to optimize its publications.