The Payoffs of Proprietary Panels – What You Need to Know
The value of feedback throughout the customer and product lifecycle is undeniable: it ensures market-driven development and embraces the power shift to consumers.
If you’ve been approaching product testing or in-development feedback with an ad-hoc approach, you now have a better alternative: proprietary customer panels and communities. By empanelling a representative group of customers, you have an audience at-the-ready to share their experiences with and opinions about your product. Not only can you substantially lower your per-project-cost, but the comparative turnaround time to putting results to action can be astounding.
What’s better is that panels and communities aren’t only for product development. Customer loyalty and measuring marketing effectiveness are both areas which can also benefit significantly when paired with the right panel strategy, tools, and techniques.