Mobile Research Conference 2010
Online panel reconnects SonyBMG to music fans – Quirk’s Cover Story
Globalpark customer SonyBMG is the featured cover story in the February 2010 Quirk’s Marketing Research Review. Titled “Friends or foes? The Internet vs. the music industry,” the article details how SonyBMG used the Web to reach a disappearing audience.Dr Liz Nelson – It’s time to rethink how we fuse results from different research methodologies
January 21, 2010: Dr. Liz Nelson is set to kick off a lively debate at this year’s Mobile Research Conference when she argues that the research industry needs to take a new approach to fusing mobile research findings with results from other methodologies.
Globalpark Goes Mobile, In More Ways Than One
January 18, 2010: Globalpark, a leading provider of panel, community and survey software, takes the concept of mobile research beyond pure data capture.
Mobile research has long been heralded as a way to reach otherwise unreachable audiences, with more immediate, in-the-moment feedback. Now, Globalpark introduces a new feature that allows researchers to activate and monitor survey projects using their mobile phone: EFS Mobile Access (view the video here).
Interview with Lorenz Gräf
December 2009. Research magazine’s feature “If there’s one thing I’ve learnt…“ features career tips from research practitioners. The December 2009 issue speaks with Lorenz Gräf, CEO of Globalpark.
Globalpark powers online faith community
December 17, 2009: Christian Research has chosen Globalpark to power its Faith Journey project, UK’s first comprehensive collection of the key motivators of individual’s religious beliefs. Christians are encouraged to tell their own story of how they came to faith, and use blogs, bulletin boards and chat rooms to connect with other members.
View the full announcement
Globalpark increases focus on Customer Advisory Panels and Communities with appointment of Boris von Heesen
London, New York October 21st, 2009 Globalpark a leading provider of panel, community and survey software announced today that Boris von Heesen has joined its management team. He founded Speedfacts Online Research, an innovator in the field of online panel research which was sold to Toluna in 2005…
Webinar: How MR Agencies Can Thrive in a Community-Driven World
In 2010, 60% of Fortune 1000 companies are expecting to have some form of online community for marketing use. What does this mean for you? A significant opportunity to get closer to your clients by helping them get closer to their customers!
As a researcher, you are uniquely positioned to provide your clients instant, on-demand access to customers, with the ability to monitor behavior and sentiment over time.
Globalpark exhibiting and speaking at the next TFM&A in London
On February 23-24, Globalpark will be exhibiting at the Technology for Marketing & Advertising event at Earls Court in London.
TFM&A is the UK’s only integrated marketing event and delivers all the latest industry insight, trends and developments as well as leading suppliers of data, CRM, digital and now direct solutions giving you the perfect blend for truly integrated marketing & advertising campaigns. On 23rd at 12:30, Alex Osbaldeston, Director of Client Service at Globalpark UK and Benita Hewitt, Executive Director of Christian Research, will be giving a Seminar at the event entitled “Beyond the hype: Using online communities for product research and development and enhanced consumer insight”. Visit us at stand number D36!
Click here for registration.
Don’t miss the 2010 Mobile Research Conference: March 8-9 in London
The opportunity: immediate, in the moment feedback, from otherwise unreachable audiences. The challenge: how? This one-of-a-kind event brings global experts together to share case studies and debate best practices.
Re:think 2010: The ARF 56th Annual Convention + Expo
Re:think draws the entire industry to discover, explore and challenge the latest knowledge driving advertising and marketing. Globalpark will exhibit in the special social media theater where we will also speak about building advocacy networks to drive word of mouth marketing, leveraging existing online and offline social networks.
Find out more on the Re:think 2010 site
Schedule a meeting with Globalpark to maximize your time at the event
For Nintendo, gamers matter
Nintendo uses the Globalpark platform as part of its relationship marketing strategy, to gain insights that drive customer loyalty and increase campaign effectiveness. Nearly 4 million customers across Europe were brought into a research panel community, leveraging Nintendo’s existing gamer website and integrating with CRM system data. The result? A cost-effective way to stay on top of customer actions and attitudes, for better products, services and strategies.
To Warner Music, music fans (from preschoolers to pensioners) matter
For Warner Music Group, the mantra Know Thy Customer extends from preschool pupils right up to pensioners. So they used Globalpark to bring more than 10,000 of these diverse customers together to share opinions and report behavior. To date, these customers have helped Warner Music evaluate songs, videos and CD covers before publication and analyze effectiveness of advertisements and retail outlets.
Learn more about how market research at Warner Music is conducted with EFS Panel.
To Daimler AG, employees, customers and quality matter
Daimler AG relies on Globalpark to gain insights to better manage the quality and design of its vehicles. They take a systematic approach to gathering vehicle information from employees as customers and thereby have an early indicator for any performance issues. The result? product and process innovation, and improved reputation (and revenue!) in the market.
To IDG, readers matter
IDG Business Media uses Globalpark’s Enterprise Feedback Suite to capture customer satisfaction information and gauge effectiveness of pending advertising campaigns. The results are then used by the company to continually optimize its publications in response to market demands, and drive programs that increase customer loyalty and reach.
Learn how market research at IDG uses EFS Survey to optimize its publications.