Advocacy Networks
Download nowAdvocacy networks: stimulate market share
Let’s face it: the customers that give you the most feedback are often your greatest advocates. What if you could leverage that enthusiasm to stimulate market share?
Researchers as advocates?
We’re purists too, and are not suggesting you bias quantitative insights by focusing on those that like your products the best. What we do suggest is that you identify who your more enthusiastic, and influential!, customers are – and develop a strategy from there.
Advocacy networks
Leveraging your most enthusiastic and influential customers is probably the best marketing decision you can make. The question most have is: how? We’ve helped several clients identify, influence and empower thought leaders. Read here for details on General Mills’ Pssst program.
Enabling one blogger can lead to millions of positive “conversations”
Giving your VIPs an easy way to promote their views can create a landslide of positivity.