News Room
2011/12/01
QuestBack is a Finalist for the 2011 Red Herring 100 Global Award
QuestBack – the European industry leader in Enterprise Feedback Management (EFM)- has announced its selection as a candidate for Red Herring’s 2011 Top 100 Global award. This is a prestigious recognition honoring the year’s most outstanding private technology companies and entrepreneurs from across the globe.
The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from over 1000 companies from over 40 nations.
2011/10/18
Globalpark, a QuestBack Company, to partner with Merlien Institute and GreenBook for future Mobile Research Conference events
The annual Mobile Research Conference, hosted by Globalpark, a QuestBack company, since 2009, is partnering with the Merlien Institute and GreenBook for future events. The annual London Mobile Research Conference will now be called Market Research in the Mobile World® Europe, and the next will be held 18-19 April 2012 in Amsterdam. (Please visit http://www.mrmw.net for details)
2011/10/06
The CRM Best Practice Award 2011 goes to Bosch Power Tools
Bosch Power Tools, Bosch’s professional electronic tools division, is this year’s winner of the CRM Best Practice Award in the category “Sonderpreis Social CRM Pioneer”. The prize is awarded annually to successful projects in the area of customer relationship management at the CRM Expo. In Bosch Power Tools’ case, it is its exemplary communication with over 8,500 of its Facebook community fans.
2011/09/29
Globalpark, a QuestBack Company, is Recognized as a Leader in Enterprise Feedback Management
Independent research firm, Forrester Research Inc., has recognized Globalpark, a QuestBack company, as a leader in the enterprise feedback management market.
In the report released September 27, 2011, “The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011”, the firm evaluated the strengths and weaknesses of five (5) market-insights platform providers across seventy-six (76) criteria that span current offering, strategy, and market presence. The results put Globalpark, a QuestBack company, as a Leader that “truly shines with its strategy and vision for the future of EFM and its forward-thinking approach to developing unique EFM solutions.”
2011/08/02
QuestBack merges with Social CRM leader, Globalpark
QuestBack AS, the European industry leader in Enterprise Feedback Management (EFM), announced that it has acquired and will merge with Globalpark AG, one of the leading vendors within Social CRM (SCRM).
Ivar Kroghrud, QuestBack CEO, says, “We are very excited to welcome Globalpark to the QuestBack Group. The company’s presence in important geographical markets, as well as their industry-renowned team will significantly benefit QuestBack’s presence and positioning. A key goal is to develop our social media and Social CRM offerings. Globalpark helps us to achieve this. They also give us the powerful platform we need to go after the very high end of the market, and gives us a real competitive edge for the important US market”.
2011/06/07
MediaCom adopts Globalpark to ‘dig deep’ into consumers’ hearts and minds
Globalpark, a leading provider of panel community and survey software, has become the preferred feedback management platform for media agency MediaCom. By using Globalpark technology, MediaCom is able to offer its clients a real depth of understanding into consumer attitudes.
2011/05/18
Market Insights Go Social: The new Enterprise Feedback Suite 8.0 from Globalpark
Globalpark, a leading provider of panel community and survey software, has released version 8.0 of its Enterprise Feedback Suite (EFS). The software platform gives marketing and research teams the ability to capture the “voice of the customer” through multiple channels and convert this feedback into actionable insights.
2011/04/19
Mobile Research Awards Winner Announced
Globalpark is delighted to announce that the winner of the first Award is Ipsos, UK and Lumi Mobile for their project ‘APPCAST: Live mobile engagement & insights – I’m having fun, can this really be research?’.
The key goal of the Appcast project was to develop a research method that supplies clients with rich research insight and increases participants’ enjoyment of the experience.
2011/04/07
Mobile Research Awards Shortlist Announced
Globalpark, the hosts of the Mobile Research Conference , has announced the finalists for the inaugural Awards. The Awards, introduced as part of the third annual Mobile Research Conference, aim to encourage and recognise innovation in conducting market research through mobile devices.
2011/03/16
Market Research Software Survey results revealed!
Results of the seventh annual software survey conducted by meaning ltd, the 2010 Globalpark Market Research Software Survey, are now available. This unique survey provides both a snapshot of where the market research profession is with regard to its tech-nology, and also, by looking across the all the years of the survey, reveals some longer-term trends in how technology is being used.
2011/03/23
Bosch Power Tools has selected Social Insight Connect for new ways to interact with and maximize value from their Facebook fans.
Specifically, they will add a private community to their Facebook page focused on professional-grade power tools (http://www.facebook.com/bosch.profi.elektrowerkzeuge), to allow fans to provide feedback and test-drive products before they are launched on the market.
2011/03/08
ERGO Insurance Group selects Globalpark for its Customer Feedback Platform
Globalpark has been selected by ERGO Insurance Group to power their new customer feedback portal across Germany. The deal exemplifies the increasing commitment to giving consumers a voice in shaping the products and services they use.
2011/03/01
Mobile Research Conference Awards recognize innovation in conducting research through mobile phone
The 2011 Mobile Research Conference introduces its inaugural award ceremony next month, recognizing innovation in mobile marketing research. The ceremony will take place April 18th at the May Fair Hotel in central London, as part of the two day event.
2011/01/25
Globalpark Announces Final Speaker Line-up Mobile Research Conference 2011
The Mobile Research Conference Programme Committee is proud to announce the final speaker line-up for MRC 2011 on 18-19 April 2011 in central London.
Paul Berney, Mobile Marketing Association CMO and Managing Director (EMEA), and Peter Lynn, Professor of Survey Methodology at the University of Essex, join the already announced Dr Nathan Eagle of txteagle and Bruce Hoang of Orange Advertising Network as keynote speakers.
2011/01/18
Globalpark Launches Social Insight Connect
Globalpark introduces Social Insight Connect to help organizations create value and brand insights from Facebook fans. Marketing and digital teams move beyond social media monitoring; market researchers improve reach and response rates; participating fans engage without ever leaving the social networking site.
2011/01/11
Globalpark announces Keynote Speakers for Mobile Research Conference 2011
Dr. Nathan Eagle of txteagle will open the Mobile Research Conference ( 2011) on 18-19 April 2011 in central London. A foremost expert on mobile phones in emerging markets, Dr Eagle will share his passion and vision for how mobile research can bring brands, researchers and organisations such as the UN, closer to the opinions, behaviours and experiences of consumers in emerging markets throughout BRIC and Africa.
2010/12/07
SPA Future Thinking adopts Globalpark technology for bespoke international media and youth research
Globalpark, a leading provider of panel community and survey software, is the preferred feedback management platform for international projects run by recently merged full service research agency, SPA Future Thinking. Working together, the company has been able to execute a variety of international media projects with superb results.
2010/12/03
Introducing…the Inaugural Mobile Research Conference Awards!
Globalpark Encourages and Recognizes Innovation at Annual Mobile Research, 18-19 April 2011 in London. The Mobile Research ConferenceAwards aim to encourage and recognize innovation in conducting market research through mobile devices.
Corporate, agency and academic researchers who have had success with mobile research are encouraged to enter online at 
mobileresearchconference.com.
2010/11/11
TOMORROW FOCUS Media Adopts Globalpark Mobile Research Solution
Using Globalpark’s mobile research software, TOMORROW FOCUS Media built a mobile-friendly survey, recruited participants directly through their iPhone and iPad apps, and collected feedback by mobile web. Now, the company has rich detail about its iPhone and iPad app users that it can use for mobile marketing.
2010/11/04
Globalpark Announces Third Annual Mobile Research Conference: 18-19th April 2011 in London
Now in its third year, MRC 2011 (www.mobileresearchconference.com) is set to be the best yet.
Chairing the Programme Committee is Dr Liz Nelson, an early champion of the mode with significant experience to share. A compelling combination of the commercial and academic researchers round out the committee…
2010/10/21
Globalpark continues as one of the fastest growing technology companies in Germany
To identify the fastest growing companies in the technology sector, Deloitte evaluates each candidate on competitive advantage, market attractiveness, management effectiveness and revenue growth. Globalpark comes in at 25, with a growth rate of 293% in the past five years, from 2005 to 2009.
2010/10/06
Telefónica O2 uses Globalpark to engage with internal audience and enhance strategic communications
Working with Globalpark ensures the company can connect with its more than 5.000 employees and ensure corporate communications are effective across the firm. “Using Globalpark has given us a prime opportunity to fully connect with our internal audience, helping us understand the wishes and needs of our employees and giving us direction on important internal topics such as workplace performance, health and leadership,” comments Roland Kuntze, Vice President Corporate Communications of O2.
2010/09/21
Medix uses Globalpark to glean insights from over 20,000 opinion leaders
By using Globalpark technology, the company is able to measure the opinions of a niche audience – healthcare professionals – on a range of topics and thus provide valuable custom research to its pharmaceutical clients.
Working with Globalpark ensures the company can effectively manage a 20,000+ member research panel to glean accurate insights from a hard to reach niche audience.
2010/08/04
Town of Konstanz uses Globalpark to form innovative Citizen Community Panel
By using Globalpark technology, the town’s local government is able to find out what matters most to its inhabitants and measure the changes in opinion of its people with regular and carefully managed surveys.
2010/07/15
Itracks Launches Facebook Application for Panel Members
Itracks, international online data collection specialists and online qualitative patent holders, have developed a Facebook application for their panel members. The application, developed with partner Globalpark, will allow Talk Now panel members to access market research opportunities, review their survey history, refer friends and check point balances from their Facebook account.
2010/07/14
European Handball Champions Engage and Grow Fan-Base with Globalpark Online Community
14 Juli 2010: European Handball Club 2010 Champions, VfL Gummersbach, rely on Globalpark technology to engage and grow their fan base. Together, they have built an online community, accessible at www.My-VfL.de, that encourages fans to get involved with game and promotion planning, and helps the ball club test and launch marketing campaigns.
2010/07/01
Globalpark Strengthens Product Development and Leadership Teams Through Acquisition of WP-Experts
The acquisition adds manpower and expertise to the software development team, and WP-Experts’ two principals will join the Globalpark executive board.
2010/04/29
Hay Group standardizes on Globalpark to manage employee insights, worldwide
New York, NY, April 29 2010: Globalpark, a leading provider of panel community and survey software, has become the preferred platform for global management consulting firm, the Hay Group. One of the few feedback management providers focused on tracking employee sentiment and behavior, Globalpark has provided them a robust platform to draw insights from employees to determine optimal organizational structures.
2010/03/08
Live from the Mobile Research Conference2010: Our senior speakers agree: The rise of mobile research is unstoppable
London 8th March 2010: With a room of commercial researchers, the Mobile Marketing Association (MMA) and two highly respected academics specialising in the field of survey research, you might not expect there to be much agreement on the topic of mobile research.
2010/03/02
Coca-Cola uses mobile research to capture real time brand touch points
London 2nd March 2010: Delegates at Globalpark’s forthcoming Mobile Research Conference in London will be among the first to hear findings from a groundbreaking research project that could be the answer to problems that have previously challenged market researchers. Heval Ceylan, Experience Director at MESH Planning, will take to the stage with Linda Neville, Portfolio Planner at Coca-Cola, to share findings from a mobile research project they worked on last year. Using a three-stage approach they set out to elicit responses in real-time.
2010/02/25
Globalpark UK appoints Shoaib Oosman as Sales Director
London 25th February, 2009: Globalpark, a leading provider of panel, community and survey software announced today that Shoaib Oosman has joined as Sales Director in the UK. For the past eight years he has been running his own very successful interim management company, helping IT companies expand into new territories…
2010/02/23
Nokia seeks to understand 'Brand love' through mobile research
For centuries poets and songwriters have been trying to discover what makes us fall in love. With an even taller order, Sabine Stork, Senior Partner at Thinktank International Research, has been trying to get to the heart of what generates positive emotion towards brands. At Globalpark’s forthcoming Mobile Research Conference in London on March 8th and 9th Sabine will reveal…
2010/02/16
Globalpark to premiere new mobile panel solution at upcoming Mobile Research Conference
February 16, 2010: Globalpark, a leading provider of panel, community and survey software, will introduce the first version of a new mobile panel solution at its annual Mobile Research Conference in London, March 8th.
Globalpark’s CEO Lorenz Gräf says: “What better venue to introduce our mobile panel solution than to an audience of mobile research experts from around the world?…”
2010/01/21
Dr Liz Nelson - “It’s time to rethink how we fuse results from different research methodologies”
London 21st January 2010: Dr. Liz Nelson is set to kick off a lively debate at this year’s Mobile Research Conference when she argues that the research industry needs to take a new approach to fusing mobile research findings with results from other methodologies.
2010/01/18
Globalpark Goes Mobile, In More Ways Than One
January 18, 2010: Globalpark, a leading provider of panel, community and survey software, takes the concept of mobile research beyond pure data capture.
Mobile research has long been heralded as a way to reach otherwise unreachable audiences, with more immediate, in-the-moment feedback. Now, Globalpark introduces a new feature that allows researchers to activate and monitor survey projects using their mobile phone: EFS Mobile Access {view the video here}.
2009/12/17
Globalpark powers online faith community
December 17, 2009: Christian Research has chosen Globalpark to power its Faith Journey project, UK’s first comprehensive collection of the key motivators of individual’s religious beliefs. Christians are encouraged to tell their own story of how they came to faith, and use blogs, bulletin boards and chat rooms to connect with other members.
2009/12/01
Google, Kantar, Ipsos & Mobile Marketing Association confirmed for Mobile Research Conference 2010
London, New York, 1st December 2009: The organizing committee of the Mobile Research Conference is delighted to announce the final line-up of prestigious keynote speakers for next year’s event on 8-9th March in London. Hosted by Globalpark, a leading provider of panel, community and survey software, the conference is the must-attend event for anyone interested in understanding this emerging research platform.
2009/11/05
Globalpark reports strong new and repeat business in Q3
New York / London, 5th November, 2009: Globalpark, a leading provider of panel, community and survey software, reports a strong third quarter with new and repeat business across public, agency and commercial sectors.
2009/10/22
Globalpark is ranked among the fastest growing technology companies in Germany
New York/London, October 22, 2009: Globalpark has been selected for the 2009 Deloitte Technology Fast 50 – an annual list of the fastest growing technology companies in Germany, based on the percentage of revenue growth over five years. Globalpark was ranked number 25, based on its 422% growth from 2004 to 2008. This is Globalpark’s third…
2009/10/21
Globalpark increases focus on Customer Advisory Panels and Communities with appointment of Boris von Heesen
London, New York October 21st, 2009 Globalpark a leading provider of panel, community and survey software announced today that Boris von Heesen has joined its management team. He founded Speedfacts Online Research, an innovator in the field of online panel research which was sold to Toluna in 2005. He then became Toluna’s Managing Director for Germany and consultant to the international CEO…
2009/10/19
Pearson Education and Edexcel select Globalpark to build an online teacher community, to improve educational-product effectiveness and reach
London, New York October 19th 2009: Pearson, the international education media company, uses Globalpark for product feedback and to track purchasing patterns. “Globalpark has helped us revolutionize the way we communicate with our customers, allowing us to drive product innovation in collaboration with the teaching community….”
2009/09/30
Mobile Research Conference 2010: prestigious speakers from academia and commerce come together to join the debate - and there’s still time to take part!
LONDON / NEW YORK, September 30th, 2009 – Following the success of the 2009 event, the organizing committee of the Mobile Research Conference announces its line-up of prestigious keynote speakers at next year’s event on 8-9th March in London.
2009/03/09
Globalpark celebrates 10 years of helping organizations gain insights that drive decision-making and bottom-line growth
New York, London September 3, 2009: Today Globalpark, a leading provider of panel, community and survey software, celebrates its 10th anniversary in the online feedback management business.
2009/19/08
Globalpark continues growth with 35% increase in second quarter earnings
New York / London, August 20, 2009: Globalpark), a leading provider of panel, community and survey software, continues its pattern of strong growth with second quarter 2009 revenues at €2.5 million. This represents an increase of 35% compared with the same period in 2008.
2009/27/07
Globalpark is the new name to front MR industry annual technology survey
Globalpark is the new sponsor for the market research industry’s annual international survey into market research technology. It enters its sixth year with a new name: The Globalpark Annual Market Research Software Survey, though the survey will continue to be designed and carried out by meaning ltd (www.meaning.uk.com), which has conducted the study every year since its inception.
2009/29/06
Globalpark launches Enterprise Feedback Suite 7.0 with improved community, quality and efficiency features
New York/London/Cologne, June 29, 2009: Globalpark, a leading provider of panel, community and survey software, today launches the latest version of its Enterprise Feedback Suite (EFS). EFS 7.0 enables researchers to turn research panels into communities, and includes enhanced performance, engagement and quality features.
2009/18/05
Globalpark announces solid growth in first quarter as companies invest in real-time insight
New York / London, May 18th 2009: Globalpark, a leading provider of panel, community and survey software, announced strong performance for the first quarter of 2009 with revenue just under $3.5 million (or, just over €2.5 million).
2009/02/03
Former SPSS Marketing Executive to Drive Worldwide Marketing Strategy for Globalpark
Globalpark, the world’s leading supplier of online feedback and panel management solutions, announced today the appointment of Kelly Anson to Vice President of Worldwide Marketing.
2008/10/14
New additions to support Globalpark’s Rapid US growth
Globalpark, the world’s leading supplier of online feedback software, announced today the appointment of Dean Wilson to Vice President of Sales and Imogen Bosworth to Director of Operations within Globalpark USA.
2008/09/12
Mobile Research Conference line up announced: Dr Liz Nelson to Keynote
The organizing committee of the Mobile Research Conference is delighted to announce that Dr Liz Nelson, Chairman of Q Research, will provide a keynote speech at the event in London next February. Liz will be discussing the potential of mobile research and implications for industry standards.
2008/20/11
Rising Market research agency turns to Globalpark to facilitate their ongoing growth
Globalpark UK Ltd. today announced that Circle Research has chosen the firm as Online-Feedback software provider. Globalpark’s Enterprise Feedback Suite (EFS) will be used by Circle as technological basis for their growing online research service business.
2008/09/09
New release for Globalpark’s Enterprise Feedback Suite
Globalpark, one of the world’s leading suppliers of online feedback software, today announced the release of Version 6 of its software suite. The release represents a further significant advance in the company’s suite of software products for Market Research, Human Resources, Marketing and Customer Relationship Management.
2008/04/06
Globalpark changes its legal structure
The partners of Globalpark GmbH would like to announce that they have taken the decision to convert Globalpark to a publicly registered company limited by shares (“Aktiengesellschaft”) with immediate effect. Dr. Lorenz Gräf has been appointed as Chief Executive Officer and Prof. Dr. Bernad Batinic as Chairperson of the Supervisory Board.
2008/26/06
Leading global financial services company uses Globalpark software to gather online feedback
Globalpark UK Ltd. today announced that Citigroup has chosen Globalpark’s Enterprise Feedback Suite (EFS) to gather online feedback from their business customers worldwide. This alliance further demonstrates Globalpark’s ongoing strategy to supply the global market with leading edge Customer Experience Management software and services.
2007/29/11
Globalpark is one of the fastest growing software development companies in Europe
Globalpark GmbH today announced its nomination to the Deloitte’s Technology Fast 500 EMEA. Each year, the fastest-growing companies from information technology, communication and life sciences in Europe are awarded with a position in this ranking.
2007/29/09
Globalpark bundles products in software suite and aligns product portfolio
Globalpark GmbH today announces the renaming of its product portfolio. With the imminent release of version 5.2, all of the company’s products are to be known collectively as the Enterprise Feedback Suite (EFS).
2007/08/05
North American market expansion fueled by the addition of James Whaley as Executive Vice President
Globalpark announced today the appointment of James Whaley to further fuel Globalpark’s North American expansion. Whaley has a strong mandate to generate growth via strategic sales and partnership development.
2007/24/04
North American Expansion to accelerate Globalpark’s growth
Globalpark announced today the opening of an office in the United States. New York will, after London and Vienna be an important third location for Globalpark outside Germany.
2007/19/04
General Unipark discount on all Globalpark products
Globalpark announced today that academic and scientific research clients will receive a discount on all products normally not included in the Unipark program.