PRESS RELEASE
Former SPSS Marketing Executive to Drive Worldwide Marketing Strategy for Globalpark
Globalpark, a leader in Enterprise Feedback Management, recruits seasoned marketing executive
NEW YORK, NY, March 1st, 2009 – Globalpark, the world’s leading supplier of online feedback, panel management and advisory community solutions, announced today the appointment of Kelly Anson to Vice President of Worldwide Marketing.
“Globalpark has an impressive client base and a reputation for not only attracting high-calibre clients, but developing long-term relationships with them,” said Kelly. “I am excited to help spread the word about our Enterprise Feedback Suite, and how we can help organizations engage customers to drive revenues and gain insight to drive better business decisions.”
Prior to joining Globalpark, Kelly was Director of Marketing at SPSS Inc. where she spent ten years expanding awareness and adoption of predictive analytics and enterprise feedback technologies, worldwide. She brings over 15 years of hands-on experience in marketing strategy, new product development and industry research within business technology and consulting companies that serve Fortune 1000 corporations and public sector organizations.
“We are excited to have Kelly join our team, based on her experience and deep knowledge of the marketplace. Globalpark has spent nearly a decade building a superior platform and we’re excited to have Kelly on the team to communicate our value proposition across industries, applications and geographies,” said Lorenz Graef, CEO of Globalpark AG.
The appointment of Kelly Anson follows on the heels of the Q4 2008 hiring of Dean Wilson, previously of Voxco and SPSS as well as Imogen Bosworth, formerly of Global Market Insight. For these and other announcements regarding the rapid expansion of Globalpark’s North American efforts, please visit: http://www.globalpark.com/88-4-press.htm
About Globalpark
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Warner Music.
Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
For further information on Globalpark, please visit www.globalpark.com.
Kelly Anson, VP, Marketing
kelly.anson@globalpark.com
Tel +1 888 299 9422 x110