PRESS RELEASE
Globalpark bundles products in software suite and aligns product portfolio
Hürth, Cologne, 2007/25/09. Globalpark GmbH today announces the renaming of its product portfolio. With the imminent release of version 5.2, all of the company’s products are to be known collectively as the Enterprise Feedback Suite (EFS). The individual products that form part of this suite will be preceded by the abbreviation EFS. This change applies to all Globalpark software solutions.
New Globalpark product names
In future, “Surveycenter”, the web-based software for organizing and implementing online surveys, will be known as EFS Survey, while “Online Panel Site Tool (OPST)”, Globalpark’s software for managing and conducting online panels, is to be renamed EFS Panel. “Integrated Employee Feedback Platform (IEFP)”, the software platform for implementing online employee surveys and organizing follow-up processes, will be called EFS Employee in future, and “Leadership Online Feedback Tool (LOFT)”, the software for managing and implementing 360° leadership feedback, will be known as EFS Leadership.
Enterprise Feedback Suite (EFS)
This alignment of the product portfolio reflects changing market requirements in the online feedback industry.
“In the past, companies and institutes mainly used survey software on an isolated, application-specific basis,” explains Dr. Lorenz Gräf, CEO of Globalpark GmbH. “Nowadays, there is a growing demand for software platforms that manage all aspects of online feedback. This is precisely what Globalpark set out to achieve when it was founded seven years ago and the company plans to intensify this approach in future.”
Globalpark offers a portfolio of products geared specifically to application areas in market research, human resources, customer relationship management and marketing. Each of its solutions optimizes central business processes to enable web-based collection of responses to mission-critical questions. In its entirety, the product portfolio covers all types of online feedback. The company will press home this message more strongly in future by bundling its software solutions into the Enterprise Feedback Suite.
About Globalpark
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Warner Music.
Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
For further information on Globalpark, please visit www.globalpark.com.
Kelly Anson, VP, Marketing
kelly.anson@globalpark.com
Tel +1 888 299 9422 x110
Press contact
Julia Schwarck, Corporate Communications, Globalpark AG, Tel. +49 2233 7933 735,
E-Mail
Overview: Globalpark product names