PRESS RELEASE
Globalpark increases focus on Customer Advisory Panels and Communities with appointment of Boris von Heesen
London, New York October 21st, 2009 Globalpark a leading provider of panel, community and survey software announced today that Boris von Heesen has joined its management team. He founded Speedfacts Online Research, an innovator in the field of online panel research which was sold to Toluna in 2005. He then became Toluna’s Managing Director for Germany and consultant to the international CEO.
von Heesen has been appointed as Managing Director for Enterprise Feedback Solutions. His primary responsibility will be in furthering Globalpark’s solutions for the design and management of customer advisory panels and communities. Furthermore, he will join the management team to assist with issues regarding operations and strategy.
The customer panel segment is the fastest growing sector in the online feedback industry, and Globalpark has already helped companies apply them to drive product innovation, customer loyalty and marketing reach. von Heesen believes Globalpark is in an excellent position to benefit from this growth potential: “No other company in the world has a software platform comparable to Globalpark’s that allows quick and cost-effective design and sustainable management of customer panels and communities. Globalpark is already a leader in this area, and increased attention from the management board will strengthen both the technology and the benefits to our customers’ businesses” he said.
Globalpark’s CEO Dr. Lorenz Graef is delighted to welcome von Heesen to Globalpark. “Boris is one of the most creative minds in online market research and has great expertise in the field of panels and communities. He is the ideal addition to Globalpark’s management team in this key sector.”
About Globalpark
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Warner Music.
Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
For further information on Globalpark, please visit www.globalpark.com.
Kelly Anson, VP, Marketing
kelly.anson@globalpark.com
Tel +1 888 299 9422 x110