PRESS RELEASE
North American Expansion to Accelerate Globalpark’s growth
COLOGNE, DE & NEW YORK, NY – Globalpark, a world-leader in survey software for online market research and human-resource management, announced today the opening of an office in the United States.
New York will, after London and Vienna be an important third location for Globalpark outside Germany. The company, a pioneer in the rapidly growing field of online survey software, continues its strategy of organic and continuous growth and underlines its global focus.
Dan Coates, an experienced online market research specialist, was appointed to preside over Globalpark’s US expansion. Coates has a strong mandate to generate sales, develop a strong local support team and to promote the Globalpark brand within the North American market.
Prior to joining Globalpark, Dan has been a senior executive within the software industry (SPSS and Voxco), developed sales and product strategies for online communities (PlanetFeedback and Polimetrix) and has been a researcher with some of the world’s largest research agencies (Burke, Millward Brown Interactive and the Angus Reid Group).
“We are pleased to attract a professional such as Dan to our U.S. expansion efforts. There is no doubt that Globalpark will be able to extend the market growth and dominance that we’ve experienced in Germany by getting as close as possible to our North American customers and driving sales and services activity via seasoned experts such as Dan within local markets worldwide.” said Lorenz Graef, CEO of Globalpark GmbH.
About Globalpark
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Warner Music.
Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
For further information on Globalpark, please visit www.globalpark.com.
Kelly Anson, VP, Marketing
kelly.anson@globalpark.com
Tel +1 888 299 9422 x110
Press contact
Julia Schwarck, Corporate Communications, Globalpark AG, Tel. +49 2233 7933 735,
E-Mail