Customer feedback communities drive insights, innovation

Advisory communities are rapidly replacing pure research panels, as they include the ability to interpret customer interactions and self-led discussions, in addition to their response to your direct questions. An advisory community is the perfect platform for fused research: bringing observational, quantitative and qualitative capabilities together in a cost-effective format. It’s the best way to get accurate insights quickly in order to grow and protect market share.

Customer Feedback Communities

Customer feedback communities help organizations gain insights that drive customer loyalty, product innovation and marketing reach.

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Listen – and watch!

You can ask direct questions – through formal surveys or on-the-fly – before, during and after critical transactions. In a community, you can also observe and log activity within the community, as well as any linked off-site or off-line behavior.

Interact and engage

Communities are more open to interaction, experimentation and online ethnography. On a macro level, this can impact pre-release product development; on a micro level, this can be direct 1:1 or 1:few communications – particularly valuable when targeting hard-to-reach samples, and for getting deeper qualitative insights.

Drive loyalty and revenue growth

Results have shown that acting on insights can drive loyalty and revenue. An advisory community’s on-demand and engaged members give the advantage of speed. What’s more: Globalpark customers have been able to unleash the power of their research community incentive programs to spike sales at critical moments (for example, at the end of a quarter or to get rid of excess inventory) and directly add to the bottom line.