Social Media Integration: Facebook

Researchers looking to increase respondent participation need to move beyond traditional communication tools like telephones and email. In fact, statistics on low email use among the so-called ‘Generation Y’ age-group hint that without using social media to recruit and alert participants to feedback opportunities, you may miss an entire generation. Globalpark realizes this, and offers integration with social media across the research community lifecycle.

Giving feedback without leaving Facebook

Social media integration enables you to inform community members or panelists about new projects and surveys. This is becoming a critical component to keeping members active – especially teenagers, for whom email is not the preferred medium for communication. Contacting them via social media sites ensures that you reach them in their preferred environment, which leads to higher awareness and participation rates.

For Facebook an alert application would be built to integrate your community, panel or survey project invitation process.
Specifically, the Facebook alert application* can display:

• Projects awaiting member feedback- you can click each one and they open in new window
• Completed surveys
• Bonus points per survey
• Total panel bonus points accrued
  Users can invite their friends to become panelists.

Recruiting on social platforms

Globalpark can work seamlessly with social media platforms to recruit for your online community, advisory panel or individual survey projects. For Facebook, the approach would be to create a Facebook ad and have it promoted to members with relevant traits or interests. Clicking on the ad would take them to a page explaining the offer, with instructions on enrolling or participating.
We can create the ad and registration for you, or we can show you how!

*) Any additional development required for this applications due to upgrades in the Globalpark API or Facebook application development environment, will be charged at the current hourly rate for development. Globalpark is not responsible for changes to the Facebook application development platform that prevents or eliminates the ability to provide functionality.