PRESS RELEASE
Leading global financial services company uses Globalpark software to gather online feedback
Citi chooses Globalpark’s Enterprise Feedback Suite for Global Customer Experience Management
London, United Kingdom – June 26th, 2008 – Globalpark UK Ltd. today announced that Citigroup has chosen Globalpark’s Enterprise Feedback Suite (EFS) to gather online feedback from their business customers worldwide. This alliance further demonstrates Globalpark’s ongoing strategy to supply the global market with leading edge Customer Experience Management software and services.
Citi is the leading global financial services company with more than 200 million customer accounts in over 100 countries. The firm provides its customers with a broad range of financial products and services. To continue its pace as market leader in the industry, Citi needed a very flexible, unified software platform that allowed them to establish in-depth Customer Experience Management (CEM) processes, ensuring that client experience can be monitored online, independent of client segment, language and geographical location.
The global finance services provider selected Globalpark’s premium online research software EFS Survey for this task, replacing several other solutions in the company.
Furthermore, Globalpark will deliver extensive consulting to enhance the global software license as the complete solution for Citi.
The firm was particularly attracted to the ability of EFS Survey to establish automated online feedback processes that can be fully integrated into other sales and customer relationship processes. As a global institution, Citi also values the project management capabilities of the software, enabling multi-team collaboration internally and externally on any client feedback initiative on one single, unified platform.
“Citi is a perfect example of a large multi-national organization turning to Globalpark because of the value our online feedback solutions bring to their business and their customer satisfaction needs,” said Alex Wilke, Managing Director, Globalpark UK. “Our software and consulting services provide the right choice in a market place where customer satisfaction is paramount.”
About Globalpark
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Warner Music.
Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
For further information on Globalpark, please visit www.globalpark.com.
Kelly Anson, VP, Marketing
kelly.anson@globalpark.com
Tel +1 888 299 9422 x110
Press contact
Julia Schwarck, Corporate Communications, Globalpark AG, Tel. +49 2233 7933 735,
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